GadgetTrak Featured In MacWorld Developer’s Showcase – Feb 08
Monday, January 21, 2008
GadgetTrak and BAK2u are featured in the February edition of MacWorld in the “Developer Showcase” (page 131).
“They’re small, expensive and easy to steal. GadgetTrak and BAK2u provide anti-theft software that identifies where your gadget is, who stole it and even what they’re wearing.”
We had several Mac publications speak with us at MacWorld who were interested in our product, we are hoping to see more reviews in the next few months.
One key question that was asked throughout the MacWorld at our booth was how our Mac anti-theft solution differed from other theft recovery solutions. The main difference between our Mac solution and other theft recovery solutions is that the information collected is between you and your email account, we do not actively monitor your system, when you need assistance you can forward the email on to us to work with the authorities in the recovery of the device. GadgetTrak Verey is also designed specifically for the Mac environment and not a port from a PC application, as such we utilize Mac specific hardware such as the built in iSight camera to capture video of thieves.
These key differentiators really made an impact at the show, particularly amongst the Mac fanatics. The fact that we offer such a unique and revolutionary product that is designed not just for Mac hardware, but also Mac users who are more conscious of privacy concerns than you average computer user.